The Art of Networking: People & Practice
December 4, 2009 1 Comment
There are so many great people, organizations, books and websites to become familiar with the term ‘networking’.
“The Wednesday 10”, a group recently featured in the Wall Street Journal exemplifies best practices in networking. The article titled “What Facebook Can’t Give You” with the subtitle “Over 52 Years, These Men Have Evolved Into Movers and Shakers – Together” highlights the best of old school networking that is forever effective. The Wednesday 10 is a group of focused professionals that diligently and thoughtfully maintain connections that have turned into life-long relationships.
So how are you maintaining and grooming your network?
This was a primary question raised at recent Suffolk University event hosted by the Suffolk University’s Young Alumni Association. Coach Ruth Hegarty a Suffolk Graduate and founder of Leap of Confidence and the Effortless Success Programs presented issues, situations and best practices for networking. These types of events are an excellent way to learn, to practice and meet new people and I would highly recommend them for students and professionals of all ages – we can all use a life or work coach adjustment at various points in our lives. This event definitely served that purpose.
Networking, like making and growing friends is more than amassing piles of business cards, a huge email contact list, Facebook Friends, LinkedIn connections or Twitter Followers. At times we focus on the number rather than the quality. Ruth’s discussion provided a great context and path to remind us how networking is fun and that meaningful relationships can be developed through thoughtful and deliberate actions.
How do we achieve that balance between online and in person connection or engagement to ensure that we develop meaningful relationships powered by real people?
Here’s a starting path to the art of networking, which starts in person and with a lot of practice.
Below are some thoughts and reflections based on Ruth’s presentation and the group’s conversations:
Focus & Target your contacts: What are the groups of people that are in your now and what types of people would you like to add?
Actions: Categorize contacts in your current network and identify categories to network with. For example: HR Managers, Lawyers, CEO’s, Electricians, Real Estate, Bankers, Government and Sales. Plus, determine who are the CIO’s – the Centers of Influence.
Network Friday’s: Carve out an effective time out of each week to focus on network maintenance and development.
Actions: Take some time on Friday’s to write more personal notes or phone calls and to think ahead about networking events to attend.
Pretend it’s a party – even one you are hosting: If you think you are hosting the event you carry yourself differently. Thinking positively and putting yourself at ease allows conversation to come easily. Check out the video below for a great presentation on how to make online networking a Party.
Actions: Determine what will make networking fun for you. Identify how meeting people can be of value to you. How will be people be excited to meet you. Then practice….a lot (even talk to strangers). One of the best Suffolk MBA Professors Magid Mazen, describes this as reducing barriers and defensiveness and increasing openness as we personally deal with conflict and negotiation.
Be sincere:
Actions: Take the time to know yourself and enjoy being you. Read “What Color is Your Parachute?”.
Be interested over interesting:
Action: Be an active listener. Focus on eye contact and avoid checking your watch or blackberry or texts. Know the person’s name and something interesting about them.
Determine what your value proposition is:
Action: Determine how will your friendliness and self-confidence shine through?
Keep putting yourself in new and different situations. Keep practicing and learning from the best inside your profession and especially outside of your field.